April 30, 2015
Watch out everyone – there’s a new player throwing their hat into the ring that is South Africa’s cellular industry. Last week me&you mobile announced that they’ll be launching a new MVNO (Mobile Virtual Network Operator) on 4 May.
WHAT DO WE KNOW ABOUT ME&YOU MOBILE?
me&you will offer customers voice bundles with a Rand value and different in-bundle call rates depending on the amount loaded. These start at a R50 bundle with 69c / min voice rates and extend to a R500 bundle with 39c / min voice rates.
Data rates vary between 15c per MB (for 1GB and above) and 25c per MB (for bundles below 1GB). Out of bundle rates are 99c per MB.
me&you are launching with a cool promotional offer for the first 1,500 subscribers, where they’ll pay R300 for unlimited voice calls.
The MVNO will be piggybacking off Cell C’s network
Don’t look for any me&you mobile stores just yet – their offering will all be 100% online
Contracts will be month-to-month with no lock-in which gives customers the flexibility to change or cancel their contracts at any time
The company won’t offer any phones, but may direct customers to partners who will sell phones
WHAT WE STILL DON’T KNOW
Will remaining rand value roll over to the next month?
Will me&you’s partners offer any way of financing cell phones over a period
Can you port your number to me&you mobile?
OUR INITIAL THOUGHTS
It’s awesome to see some innovation and new blood in the local cellular market
Considering moving to me&you mobile? Just be sure that you’re comfortable being on the Cell C network
Cell C currently don’t offer LTE services which is a pity for me&you mobile customers, who will have to use the network
Voice rates are very competitive once you buy a big enough bundle, but data rates and out-of-bundle rates are all pretty in-line with the rest of the market
The month-to-month contract is a great option for many consumers (who’re not necessarily looking to get a new phone)
Don’t look to join me&you if you’re looking to include a new phone in your monthly contract fee