IT’S NICE TO MEET ME&YOU MOBILE – THE NEW PLAYER IN THE LOCAL CELLULAR MARKET

April 30, 2015

Watch out everyone – there’s a new player throwing their hat into the ring that is South Africa’s cellular industry. Last week me&you mobile announced that they’ll be launching a new MVNO (Mobile Virtual Network Operator) on 4 May.

WHAT DO WE KNOW ABOUT ME&YOU MOBILE?

  • me&you will offer customers voice bundles with a Rand value and different in-bundle call rates depending on the amount loaded. These start at a R50 bundle with 69c / min voice rates and extend to a R500 bundle with 39c / min voice rates.

  • Data rates vary between 15c per MB (for 1GB and above) and 25c per MB (for bundles below 1GB). Out of bundle rates are 99c per MB.

  • me&you are launching with a cool promotional offer for the first 1,500 subscribers, where they’ll pay R300 for unlimited voice calls.

  • The MVNO will be piggybacking off Cell C’s network

  • Don’t look for any me&you mobile stores just yet – their offering will all be 100% online

  • Contracts will be month-to-month with no lock-in which gives customers the flexibility to change or cancel their contracts at any time

  • The company won’t offer any phones, but may direct customers to partners who will sell phones

WHAT WE STILL DON’T KNOW

  • Will remaining rand value roll over to the next month?

  • Will me&you’s partners offer any way of financing cell phones over a period

  • Can you port your number to me&you mobile?

OUR INITIAL THOUGHTS

  • It’s awesome to see some innovation and new blood in the local cellular market

  • Considering moving to me&you mobile? Just be sure that you’re comfortable being on the Cell C network

  • Cell C currently don’t offer LTE services which is a pity for me&you mobile customers, who will have to use the network

  • Voice rates are very competitive once you buy a big enough bundle, but data rates and out-of-bundle rates are all pretty in-line with the rest of the market

  • The month-to-month contract is a great option for many consumers (who’re not necessarily looking to get a new phone)

  • Don’t look to join me&you if you’re looking to include a new phone in your monthly contract fee

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